Author: ronnie

Make a mental outline. Let your brain organize the information and then lay out your design in a way that communicates((Something that is difficult for most people to do. Often a language barrier also exists.)) that order. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Or you could put it in the strongest, boldest type. Learn about color theory and use strong color combinations to make the band name pop.

Your logo needs to be easily identifiable at a glance. Allow for changes of size and colour. Good logos deliver something unexpected and are unique without being complicated.

Starbucks, this logo is universally recognized worldwide. The story behind the Starbucks logo gives it a very unique quality among its contemporaries. Can you think of any other globally known coffee company that has an identity as unique as the Starbucks logo where the story and values permeate the identity in a simplistic way? The execution of the logo is clean symmetrical and its application into multi purpose usage backs up how simple the visual representation is.